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Righteousness and Profitableness: The Moral Choices of Contemporary Confucian Entrepreneurs

机译:义与利:当代儒家的道德选择

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The present study takes Confucian entrepreneurs as an entry point to portray the dynamics and problems involved in the process of putting moral precepts into practice, a central issue in business ethics. Confucian entrepreneurs are defined as the owners of manufacturing or business firms who harbor the moral values of Confucianism. Other than a brief account of their historical background, 41 subjects from various parts of Mainland China, Taiwan, Hong Kong, Singapore and Kuala Lumpur were selected for in-depth interviews. By studying the moral choices they made in the market, it was discovered that, contrary to the prevalent mode of inquiry in economics either to reduce all social phenomena to rational calculations or to consider moral ac-tions in terms of utilitarian values, their economic action cannot be accounted for by the postulate of utility maximization, and that the efforts to do business according to their moral principles can be very costly. The study also attempts to document how these Confucian entrepreneurs reconciled the conflict between the moral values they cherished and the instrumental goals they pursued, and will seek to uncover how they responded when faced with this dilemma.
机译:本研究以儒家企业家为切入点,描绘了将道德戒律付诸实践的过程中涉及的动力和问题,这是商业道德的核心问题。儒家企业家被定义为怀有儒家道德价值观的制造或商业公司的所有者。除了简要介绍其历史背景之外,还选择了来自中国大陆,台湾,香港,新加坡和吉隆坡各地的41个主题进行深入采访。通过研究他们在市场上做出的道德选择,发现与经济学中普遍的探究模式相反,要么将所有社会现象简化为理性的计算,要么从功利主义价值观,道德行为的角度来考虑道德行为。效用最大化的假设不能解释这一点,并且根据其道德原则开展业务的努力可能会非常昂贵。该研究还试图证明这些儒家企业家如何调和他们所珍惜的道德价值观与他们追求的工具目标之间的冲突,并试图揭示他们在面对这种困境时的反应。

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