Marketization of Education: An Ethical Dilemma

摘要

The Marketing of Education has become epi demic. Business practices and principles now commonly suffuse the approach and administration of Higher Educa tion in an attempt to make schools both more competitive and "branded." This seems to be progressing without ref erence to the significant ethical challenges as well as the growing costs to society, students, and educators in pursuing a model with such inherent conflicts. The increased focus on narrowly defined degrees targeted to specific job require ments rather than the focus on raising the level of students' ability to engage in more abstract and critical thinking is accelerating. The impact on student world views and the lack of engagement with meaningful and challenging dis course has severely impaired their ability to become both engaged and reflective. This model has also impacted fac ulty morale as concern with lack of academic rigor continues to grow. An ethical crisis has emerged within education internationally and intervention is urgently needed.