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Three-Level Mechanism of Consumer Digital Piracy: Development and Cross-Cultural Validation

机译:消费者数字盗版的三级机制:发展和跨文化验证

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摘要

Digital piracy as a continuing problem significantly impacts various stakeholders, including consumers, enterprises, and countries. This study develops a three-level mechanism of determinants of consumer digital piracy behavior, with personal risk as an individual factor, susceptibility to interpersonal influence as an inter-personal factor, and moral intensity as a broad societal factor. Further, it explores the role of rationalization and future piracy intent as outcomes of past piracy behaviors. The authors use survey data from four countries in the European Union to test the system of structural relationships. With an exception of the effect of consumers' susceptibility to interpersonal influence on piracy behavior, the conceptual model receives remarkably consistent support across the four countries. Specifically, perception of personal risk and moral intensity negatively affected the reported piracy behavior in all four countries. The results further support the negative influence of moral intensity and the positive influence of past digital piracy behavior on consumers' use of rationalization. Lastly, personal risk, rationalization, and past digital piracy behavior directly influenced consumers' intention to engage in digital piracy in the future. The study also discusses implications of the findings and identifies areas of future research.
机译:数字盗版作为一个持续存在的问题,对包括消费者,企业和国家在内的各种利益相关者都有重大影响。这项研究建立了消费者数字盗版行为决定因素的三级机制,其中个人风险为个人因素,对人际影响的易感性为人际因素,道德强度为广泛的社会因素。此外,它探讨了合理化和未来盗版意图作为过去盗版行为的结果的作用。作者使用来自欧盟四个国家的调查数据来测试结构关系系统。除了消费者容易受到人际影响对盗版行为的影响之外,概念模型在这四个国家中得到了非常一致的支持。具体而言,个人风险和道德强度的感知对所有四个国家所报告的盗版行为产生了负面影响。结果进一步支持了道德强度的消极影响和过去的数字盗版行为对消费者合理化使用的积极影响。最后,个人风险,合理化以及过去的数字盗版行为直接影响了消费者将来从事数字盗版的意图。该研究还讨论了研究结果的含义,并确定了未来研究的领域。

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