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Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model

机译:消费者对不道德企业行为的反应:道德解耦模型的重新检验和扩展

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摘要

This research replicates Bhattacharjee et al. (J Consum Res 39(4): 1167-1184, 2013) moral decoupling model and extends the original along the dimensions of theory, method, and context. Adopting a branding perspective and focusing on the corporate domain rather than the public figures investigated by Bhattacharjee and colleagues, this research examines the proposition that consumers dissociate judgments of morality from judgments of performance to justify purchasing from companies deemed to act immorally. The original study is further extended by applying the model in a different cultural context and employing a more realistic stimulus to establish external and ecological validity. The results of the replication generally support the original findings, in particular, under conditions of higher product involvement, a theoretical extension.
机译:该研究重复了Bhattacharjee等人的文章。 (J Consum Res 39(4):1167-1184,2013)道德去耦模型,并沿理论,方法和上下文的维度扩展了原始模型。本研究采用品牌塑造的视角,重点关注公司领域,而不是Bhattacharjee及其同事调查的公众人物,它检验了以下主张:消费者将道德判断与绩效判断相分离,以证明从行为不道德的公司购买商品是合理的。通过在不同文化背景下应用该模型并采用更现实的刺激来建立外部和生态有效性,可以进一步扩展原始研究。复制的结果通常支持原始发现,特别是在较高产品参与度的情况下,在理论上有所扩展。

著录项

  • 来源
    《Journal of Business Ethics》 |2017年第1期|161-173|共13页
  • 作者单位

    Christian Albrechts Univ Kiel, A&F Mkt Consumer Psychol, Wilhelm Seelig Pl 6-7, D-24098 Kiel, Germany;

    Christian Albrechts Univ Kiel, A&F Mkt Consumer Psychol, Wilhelm Seelig Pl 6-7, D-24098 Kiel, Germany|Univ Adelaide, Sch Business, Adelaide, SA, Australia|Univ South Australia, Adelaide, SA, Australia;

    Christian Albrechts Univ Kiel, Inst Business Adm, Mkt, Olshausenstr 40, D-24098 Kiel, Germany;

    Christian Albrechts Univ Kiel, A&F Mkt Consumer Psychol, Wilhelm Seelig Pl 6-7, D-24098 Kiel, Germany;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Firm ethics; Germany; Moral decoupling; Product involvement; Replication; Retail;

    机译:企业道德;德国;道德分离;产品参与;复制;零售;
  • 入库时间 2022-08-17 23:40:54

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