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Twitter Use During TV: A Full-Season Analysis of #serviziopubblico Hashtag

机译:电视中的Twitter使用:#serviziopubblico Hashtag的全季分析

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摘要

Several recent reports pointed out how the practice of using a "second screen" while following a television program is becoming an increasingly widespread phenomenon. When the secondary device is used to read or to comment about a watched program, most of the discussion takes place on popular social media such as Facebook and Twitter. Previous research has shown that the analysis of these contents could lead to a better understanding of the behavior of networked publics and of the structure of the show itself. Nevertheless most of the existing research is focused on the content only and focused on a single episode analysis or on big media events. Leveraging this background, this article presents instead a study focused on the relationships between content and users across an entire airing season of a TV program. Through a quantitative network analysis of the tweets produced during 25 episodes of the Italian political talks show Servizio Pubblico, we identified a small loyal group of viewers. Despite the differences in quantity of content produced, the loyal viewers do not show any sign of forming a community-like structure. We also performed a qualitative analysis of the tweets produced during one specific episode and discussed the elements of the TV show that generated the higher level of engagement on Twitter.
机译:最近的一些报道指出,在跟随电视节目的同时使用“第二屏幕”的做法是如何变得越来越普遍的现象。当使用辅助设备阅读或评论观看的节目时,大部分讨论都在流行的社交媒体(如Facebook和Twitter)上进行。先前的研究表明,对这些内容的分析可以使人们更好地了解网络公众的行为以及展览本身的结构。但是,现有的大多数研究都只关注内容,只关注单集分析或重大媒体事件。利用这种背景,本文提出了一项研究,着重研究了电视节目播出整个季节中内容与用户之间的关系。通过对意大利政治谈话节目Servizio Pubblico的25集中产生的推文进行定量网络分析,我们确定了一群忠实的观众。尽管制作的内容数量有所不同,但忠实的观众并没有表现出形成类似社区的结构的迹象。我们还对一个特定情节中产生的推文进行了定性分析,并讨论了电视节目的元素,这些元素在Twitter上产生了更高的参与度。

著录项

  • 来源
    《Journal of broadcasting & electronic media》 |2016年第2期|331-346|共16页
  • 作者

    Rossi Luca; Giglietto Fabio;

  • 作者单位

    IT Univ Copenhagen, Copenhagen, Denmark;

    Univ Urbino Carlo Bo, Urbino, Italy;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 23:23:06

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