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Networked Cultural Diffusion and Creation on YouTube: An Analysis of YouTube Memes

机译:YouTube上的网络文化传播和创造:对YouTube Memes的分析

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摘要

Web 2.0-based cultural diffusion occurs not only through viral word-of-mouth communication but also through Internet memes in which cultural consumers review, resemble, and recreate old cultural components, resulting in the creation of new cultural forms. YouTube features a platform for memetic creation with a host of user-generated parodies, reviews, and mashups derived from viral videos. This study examines the cultural ecosystem of YouTube memes inspired by Korean artist Psy's viral production Gangnam Style. The study focuses on the salience of various genres of YouTube memes and structural connections between memetic videos. According to the results, the viral video of Gangnam Style sparked a sizable amount of user creativity, including remixes, parodies, self-directed performances, and reviews, among others. A network analysis of connections between memetic videos shows that various memetic genres drew different levels of audience attention and actions across various stages of the 3-month-long diffusion process. In addition, the content of the traditional mass media played a key role in giving the viral video wider publicity and acknowledgement, but this role was later shared by user-generated content.
机译:基于Web 2.0的文化传播不仅通过病毒式的口口相传,而且还通过互联网的模因来实现,在这种模因中,文化消费者可以查看,模仿并重现旧的文化成分,从而创造出新的文化形式。 YouTube提供了一个模因创作平台,其中包含大量用户生成的模仿病毒,评论以及从病毒视频衍生而来的混搭。这项研究考察了受韩国艺术家Psy的病毒作品Gangnam Style启发的YouTube模因的文化生态系统。这项研究的重点是YouTube模因的各种流派和模因视频之间的结构联系。根据结果​​,江南风格的病毒式视频激发了相当大的用户创造力,包括混音,模仿,自我指导的表演和评论等。对模因视频之间的联系进行的网络分析表明,在长达3个月的传播过程的各个阶段中,各种模因类型吸引了不同水平的观众注意力和动作。此外,传统大众媒体的内容在病毒视频的广泛宣传和认可方面起着关键作用,但后来该角色被用户生成的内容所共享。

著录项

  • 来源
    《Journal of broadcasting & electronic media》 |2016年第1期|104-122|共19页
  • 作者单位

    Northeastern Univ, Boston, MA 02115 USA;

    Yeungnam Univ, Eastern Asia Cultural Studies, Yeungnam, South Korea|Cyber Emot Res Inst, Seoul, South Korea;

    Yeungnam Univ, Dept Media & Commun, Yeungnam, South Korea;

    Yeungnam Univ, Interdisciplinary Program Digital Convergence Bus, Yeungnam, South Korea;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 23:23:05

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