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Visual Attention to and Understanding of Graphic Program Advisories: An Eye-Tracking Study

机译:视觉注意和理解图形程序咨询:一项眼动研究

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摘要

Despite the use of television program advisories for more than 15 years, viewer understanding of these advisories remains problematic. This article summarizes 2 studies demonstrating the effectiveness of alternate graphic advisories in attracting viewer attention and more effectively communicating their intended meaning. Results indicated that younger viewers were more likely to correctly interpret the meaning of graphic advisories relative to the current text advisories. Eye-tracking data revealed that viewers also allocated greater attention to graphic advisories. Although participants interpreted graphic advisories as more restrictive than text advisories, viewers failed to demonstrate so-called "forbidden fruit" effects.
机译:尽管使用电视节目咨询已有15年以上,但观众对这些咨询的理解仍然存在问题。本文总结了2项研究,这些研究证明了替代图形建议在吸引观众注意力和更有效地传达其预期含义方面的有效性。结果表明,相对于当前的文本咨询,年轻的观众更有可能正确解释图形咨询的含义。眼动数据显示,观众还更加关注图形咨询。尽管参与者认为图形咨询比文本咨询更具限制性,但观众未能证明所谓的“禁果”效果。

著录项

  • 来源
    《Journal of broadcasting & electronic media》 |2017年第4期|703-722|共20页
  • 作者单位

    Texas Tech Univ, Elect Media, Lubbock, TX 79409 USA;

    Texas Tech Univ, Practice, Lubbock, TX 79409 USA|Texas Tech Univ, Lubbock, TX 79409 USA;

    Texas Tech Univ, Lubbock, TX 79409 USA;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 23:23:01

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