On the Street: A Content Analysis of Body Imagery in Streetstyle Fashion Blogs

摘要

This study investigated whether streetstyle blogs provide an alternative to the thin-ideal found in traditional media. We analyzed images of 481 individuals from 5 streetstyle blogs. The majority of women (72%) and men (62%) were coded as below-average weight. Most women (60%) positioned themselves in accordance with Goffman's gender-role stereotypes. Further, men were portrayed as more facially prominent than women, indicating that men are valued for their intellect whereas women are valued for their bodies. Although these Web sites have been celebrated for their use of ordinary people, the results suggest that they promote the same body ideals found in mainstream media