SoLoMo technology: exploring the most critical determinants of SoLoMo technology in the contemporary mobile communication technology era

摘要

In order to investigate the developing trend of SoLoMo technology in the current mobile communication technology (MCT) era, this research cross-employs the, factor analysis approach, technology acceptance model and analytical network process model to construct the most effective evaluation model. In order to strengthen the research representativeness, this research hierarchically cross-measures the results of the first 268 valid questionnaires given to random technological users to detect the demands of numerous users and the second 15 valid surveyed questionnaires given to 15 experts in relative technological management fields to refine the evaluated results and conclusion. Contributively, the most three valuable findings are (1) Web 3.0 technology (W3) of perceived usefulness, technological appropriate format of perceived ease of use, user’s empathy of attitude toward using and user’s reliability of behavioral intention to use are the most influenced determinant of SoLoMo technology; (2) these determinants are the positive influences of external variables during users utilizing newest technology in the current MCT era (PIEV), testified by fuzzy set qualitative comparative analysis method of qualitative analysis and (3) specifically, the interviewed questionnaires have further pointed out that the numerous users have not only focused on the diversified formats of information, multiple connection and media of Web 3.0 technology but also paid more attentions on the reliability and accuracy.