Use of Facebook for Corporate Reporting: The Case of Indian Companies

摘要

From the last decade, the Internet has become a new way of communication. Business firms use the internet for communicating with their stakeholder and expanding their business. Nowadays, in the complex environment of competition, companies just don i want to communicate the information rather they require feedback and response for the particular information. This kind of problem is resolved by the use of social media. Disclosing business information through social media companies get to know about the behavior of investors towards their particular information. Thus, the present paper aims to examine the extent of corporate reporting on Facebook. The results show that 64% companies have Facebook profile. Further, it was found that most of the companies cultivate relationship by presenting information on disclosure and involvement. It was revealed that, mostly companies presented the information on marketing and ignored the financial, social and governance components.