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Semiotic Landscape in Cyprus: Verbo-Cultural Palimpsests as Visual Communication Strategy in Private (Shop) Signs in Limassol

机译:塞浦路斯的符号学景观:利马索尔私人(商店)标志中的视觉交流策略,是言语-文化上的沉迷感

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摘要

The scope of this article is the semiotic study of the verbal, visual and spatial discourses as they are depicted on commercial signs in the city of Limassol, Cyprus that use modified verbal signs and verbo-cultural palimpsests for the purpose of commercial communication. It is widely believed that the marketplace of every city constitutes an aggregation of signs that form the image of the city. The contribution of this study lies in the fact that it focuses on the verbo-cultural palimpsests used on private signs, a special type of communication that scholars who study commercial communication have not yet paid much attention to.
机译:本文的范围是对语言,视觉和空间话语的符号学研究,这些内容在塞浦路斯利马索尔市的商业标志上进行了描绘,这些标志使用修饰的言语标志和语言文化上的淡淡目的进行商业交流。人们普遍认为,每个城市的市场都是构成城市形象的标志的集合。这项研究的贡献在于,它着重于私人标志上使用的言语文化淡淡,这是一种特殊的传播方式,研究商业传播的学者尚未对此给予足够的重视。

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