A memetic paradigm of project management

摘要

This paper aims to fuel the discussion on examining project management research from different perspectives. A new memetic approach to project management is presented that promotes a new way to examine the discipline of project management. Project management is claimed to be a memeplex with the language and stories of its scholars and practitioners at its core; shaping and restricting human behaviour, and creating impoverished mental models of project management. The paper suggests that a new memetic approach to project management will help lift restrictions imposed by the traditional research approach, and enrich our mental maps of project management to serve us better.