Social media: Mffer and podcasting for business

摘要

In recent months, we have seen the importance of social media as an aid to social transformation and a president using social media to launch his candidacy (@obama2012). But social media are also increasingly being used by companies as part of their client and customer marketing strategies.Twitter was launched in 2006 and has now become a worldwide phenomenon. According to a Key Note report (2010), it had around 75 million users at the end of 2009. Twitter is based on a form of micro-blogging using no more than 140 characters. The site also allows users to connect through to a range of other social media such as business networks, e-mail accounts and Facebook.