Finding desirable post-consumption behaviors: An investigation of luxury value and romantic brand love relationships

Kang Juhee

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Finding desirable post-consumption behaviors: An investigation of luxury value and romantic brand love relationships

机译：寻找理想的消费后行为：对奢侈品价值和浪漫品牌爱情关系的调查

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摘要

Purpose The purpose of this paper is to identify the antecedents and consequences of romantic brand love in the luxury hotel context.

机译：目的本文的目的是在豪华酒店环境中识别浪漫品牌之爱的前因和后果。

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来源
《International Journal of Contemporary Hospitality Management》 |2018年第9期|2984-3003|共20页
作者
Kang Juhee;
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作者单位

Univ Cent Florida, Rosen Coll Hospitality Management, Orlando, FL 32816 USA;

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原文格式 PDF
正文语种 eng
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关键词
Advocacy; Brand passion; Brand intimacy; Perceived luxury value; Romantic brand love; Willingness to pay a premium price;

机译：倡导;品牌激情;品牌亲密感;感知的奢侈品价值;浪漫的品牌爱;愿意支付高价的意愿;
入库时间 2022-08-18 04:11:17

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Finding desirable post-consumption behaviors: An investigation of luxury value and romantic brand love relationships

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