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IATA's new distribution capability and its impact on traditional forms of cooperation in the airline industry

机译:IATA的新分销能力及其对航空业传统合作形式的影响

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Intensified competition, stagnating ticket sales and increasing operational costs cause airlines to seek for new sources of revenue. Ancillary services and complementing offers are therefore becoming crucial in the airline industry. Particularly in indirect distribution channels, the presentation of products and services, generating extra revenue, depends on the capabilities of the GDS. 'new distribution capability' (NDC) is a technology which will fundamentally change traditional GDS-based distribution processes used for decades. The quintessence of the NDC concept is to position the airline in the centre of an interactive offer-generation process. This impacts commercial cooperations with partner airlines. Nevertheless established forms of cooperations (Interlining/Code Sharing) will basically be maintained. Dynamic interaction between the partners enables more flexible collaboration which will significantly influence forms of cooperation. This affects cooperations within the framework of 'Global Airline Alliances'. Specific consequences and actual implications of NDC cannot yet be defined in detail.
机译:激烈的竞争,停滞的机票销售和不断增加的运营成本使航空公司寻求新的收入来源。因此,辅助服务和补充报价在航空业中变得至关重要。特别是在间接分销渠道中,产品和服务的呈现方式(产生额外收入)取决于GDS的功能。 “新分销能力”(NDC)是一项技术,它将从根本上改变几十年来使用的基于GDS的传统分销过程。 NDC概念的精髓在于将航空公司定位在交互式报价生成过程的中心。这会影响与合作伙伴航空公司的商业合作。但是,基本上将保持既定的合作形式(内联/代码共享)。伙伴之间的动态交互使协作更加灵活,这将大大影响合作的形式。这影响了“全球航空公司联盟”框架内的合作。 NDC的具体后果和实际含义尚不能详细定义。

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