Supranational Culture Ⅱ: Comparison of Schwartz Value Survey Data against hofstede, globe, and minkov as Predictors of Civilizational Affiliation

摘要

Recent research comparing the relative power of the three primary models of national culture (Hofstede, GLOBE, and Minkov) to predict civilizational affiliation using the Toynbee-Huntington model has attested to the validity of such models in general, while highlighting the superior empirical properties of the latest version of the Hofstedean model, which features seven dimensions. These models share the common characteristic of measuring cultural dimensions (i.e., the etic approach to cultural comparisons at the level of entire nations) by aggregating individual responses to surveys featuring statements reflective of respondents'beliefs about the normative character of their respective societies. Meanwhile, the Schwartz Value Survey, an extension of the earlier Rokeach Value Survey benefitingfrom sustained application to cross-cultural comparisons, has followed a parallel line of research, with independent conceptual origins, empirical history, and response format. As a result, two important traditions in cross-cultural research models of the etic variety currently exist. The present study has therefore sought to compare the Schwartz Value Survey in its two historical forms (viz., a 10-dimension model of motivational domains and a 7-dimension model of cultural orientations) against the Hofstede, GLOBE, and Minkov models, as an alternative predictor of civilizational affiliation. Results attest to the predictive validity of both of the Schwartz variations, while demonstrating superior validity in the 10-dimension model, which preexisted the 7-dimension model in the associated research. The current Hofstede model, however, remains supreme. The paper concludes with recommendations for future research in civilization-level culture.