The media - in varying degrees - are powerful advocates and influencers. In Alexander Solzhenitsyn's words, astonished with what he saw coming to exile from Russia: 'the press is the greatest power within Western countries, more powerful than the legislature, the executive and the judiciary'. As reputation analysts and expert witnesses on mEdia influence, we at Echo have tracked and assesseD the great power mat the media have - and seen the difficult consequences of sloppy reporting on everything from individuals' careers through to share price performance. So we believe with that power, comes great responsibility which needs to permeate media owners and journalism schools. The speed with which once-lionized industry icons have fallen as undoubtedly turbo-charged by the media scrutiny and frenzy that accompanied their decline.
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