Best practice

摘要

There are many examples of excellence in programming addressing sustainable development showing this is not an impossible subject. However this material rarely gets the scheduling to reach the national mainstream. 2. The most successful approach for broadcasters is a holistic one, in which an awareness of the issues affecting sustainable development permeates the whole programming philosophy of the organisation. Even so, the issue should only be incorporated in programmes where it is relevant. 3. Most makeover programmes seem to be intent on boosting domestic consumer demand, rather than encouraging sustainable development. 4. Despite the demise of the traditional documentary, TVE's Earth Report often shows how it is possible to inject wit, drama and fun into almost any subject. 5. Journalists find it easier to cover sustainable development in local news programmes, rather than national ones.