Coping with consumer power

摘要

It's a strange thing being what's called a 'business leader'. People presume that you possess a magic crystal ball and can predict the future clearly. They expect you to tell them what customers will be buying in 10 years time, how much they will be spending and how the market will develop. And who can blame them - it's something we would all like to know. But as I stand here today, I have to say the future looks very unclear. None of us really know what the new converged media world will be like. We are all still testing out the water - BT with Fusion; broadcasters with podcasts; the BBC with MyBBCPlayer - which will allow viewers legally to download seven days of pro- grammes; Google with its VoIP offering, and so on and us at O2 witK DVB-H mobile TV and super-fast 3G - otherwise known as HSDPA.