Mature new media needs inventive business models

摘要

Around 10 years ago at the height of what we would now think of as the last internet boom, I did a series of lectures internationally to the communications community, entitled somewhat grandiosely "Business models of the next 10 years." Most of the time, audiences seemed to listen politely and attentively and to applaud appreciatively. But I am sure that most of the ideas expressed were interred (with other unnecessary roadkill) on the information superhighway.