Social networks and the second screen

摘要

In the welter of changes affecting the global TV industry, the impact wrought by social networks may be the most disruptive of all. "Social TV is a transformative platform for a number of reasons. It will be the most transformative experience in TV in the next few years," predicts Mark Ghuneim, CEO of Trendrr, a US firm that specializes in the tracking, analyzing and parsing of social TV behaviours. Getting to grips with this new interaction has already spawned a new conference and a welter of commentary from the broadcasting industry.