In the paper/Sharing killed the AVMSD star: the impossibility of European audiovisual media regulation in the era of the sharing economy',14 authors Indrek Ibrus and Ulrike Rohn focus on the challenges that the 'sharing economy' presents to updating the European Union's (EU) Audiovisual Media Service Directive (AVMSD), and argue that "the convergence of media markets and the emergence of video-sharing platforms may make the existing regulative tradition obsolete".
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