Users' continuance intention of virtual learning community services: the moderating role of usage experience

摘要

Users' continuance intention plays a significant role in the process of information system (IS) service, especially virtual learning community (VLC) services. Following the IS success model and IS post-acceptance model, this study explores the determinants of users' intention to continue using VLCs' service from the perspective of quality, including perceived information quality (completeness, relevance and timeless) together with perceived interaction quality (responsiveness and connectedness) and focuses on the moderating effect of usage experience. The research hypotheses are empirically validated by using the responses received from a survey of 313 college students and the research model is assessed by structural equation model. The results show that perceived information quality and perceived interaction quality can directly affect perceived usefulness (PU), perceived satisfaction and ultimately determine users' continuance intention. In addition, the findings verify that usage experience plays an important moderating role. The impact of PU on continuance intention is greater for low-experience users. In contrast, the impact of information satisfaction and interaction satisfaction on continuance intention is greater for high-experience users.