What Can Steve Jobs and Jonathan Ive Teach Us About Designing?

摘要

The day after Steve Jobs died, my friend Rich Binell, another Apple alum, asked, "Why did Steve Jobs's passing affect us more than the passing of other notable people?" Of course, Jobs changed the world, and many of us were moved by his work. How did he do it? Parts of the story are familiar. While still in high school, Jobs learned from Bill Hewlett how an individual can expand possibilities. His experience with Hewlett, courses at Reed College, and mentoring by PR maven Regis McKenna also expanded Jobs's sense of "quality" and its importance. Jobs seems to have understood quality much as Robert Pirsig did-as a consequence of making and as an effect of process.