Because Deep Down,We Are Not the Same: Values in Gross-Gultural Design

摘要

When I was studying the use of mobile phones among university students in Tanzania, I spent many days waiting for interviewees who failed to show up, without explana tion. Many other interviewers, even local ones, reported having the same problem. Later I learned that the easiest way to meet users was to select a random chair anywhere in the campus, sit down, and wait. It would not be long before one of the local students would come to talk to me.