Lean UX Communication Strategies for Success in Large Organizations

摘要

Lean UX is an approach to UX design that has consistently gained popularity over the past few years. Our field has produced multiple books [1,2,3,4] and myriad articles on various lean UX flavors, promising robust improvements in the productivity and success of digital projects. Today, eight years after the publication of Lean Startup [5], there is little doubt that lean UX is a potent approach to product design. Unfortunately, when lean UX is applied in large, complex organizations, especially at companies whose culture is traditionally dominated by engineering, the expectations of instant success must be tempered by reality. In the words of Alfred Korzybski, "the map is not the territory" [6].