Maximizing the possibilities of virtual reality in retail ready packaging -Smurfit Kappa steps into the shopper's mind and invests in a unique 3D virtual shopping environment to analyse and understand shopper behaviour. Smurfit Kappa further strengthens its leadership in the world of retail ready packaging by investing in a virtual shopping environment which will meet customer needs by optimising retail ready packaging solutions. This technology will be installed in Smurfit Kappa's Development Centre in the Netherlands. It is one of the largest screens in Europe and is unique in its offering of a 3D shopping experience.
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