Containers maximise appeal in the B2B sector

摘要

Beautifully decorated SuperLift containers from RPC Superfos are playing a key role in the branding strategy of Italian manufacturer Elenka, which produces and sells products for making ice cream and pastry. Based on the island of Sicily, this highly reputed family owned company sells its range of ingredients throughout Europe, the Middle East, America and Australia. Ice cream parlours and bakeries mix the fluid or the powder from Elenka with sugar and cream to serve original Italian pastry and ice cream to their customers. While bulk pack sizes and efficient logistics are cornerstones in the B2B trade, artwork design also has a positive impact on purchase managers. The eye-catching artwork for the SuperLift containers was developed by Elenka's in-house marketing and design manager, Rocco Niro, who underlines that in any sales process, you have to grab the attention of customers, whether the segment is B2B or B2C.