Less is more for reduced-weight Aldi mozzarella pack

摘要

Italian manufacturer Cruppo Francia has reduced the packaging weight of Aldi's private label 'Cucina' mozzarella cheese by half, after switching to the SuperLight pot from RPC Superfos. Lighter packaging and reduced carbon footprint were the top priorities when the German supermarket giant, responding to customer flemand, asked its supplier to source a new pack. The SuperLight pot is less than half the weight of its predecessor, meaning a significant reduction of the total costs for the packaging. Because SuperLight is made of a single material, polypropylene, it is easier to recycle. Another positive aspect is that SuperLight can be decorated using in-mould labelling to deliver a high quality image.