GEA aseptic blowing-filling & packaging specialists are currently installing the revolutionary ABF (Aseptic Blow-Fill) technology into the Amul Dairy in India. GEA has previously supplied Amul with its first ever aseptic filling line for dairy products in PET bottles in India that improved productivity at the plant and changed forever the image of flavoured milk drinks, drinking yoghurt and milk shakes with young consumers in India. The new line will instead provide Amul with the ultimate in aseptic filling technology. The Amul Dairy in Gujarat is a leading producer that has become a model for the Indian dairy industry. Its products are marketed under the popular Amul Kool and Amul Lassi brands. Moreover the possibility of package in PET bottles pushed Amul to explore new flavours and products such as Amul Pro and Amul smoothies. PET bottles have made milk drinks contemporary and glamorous allowing them to compete on equal terms with colas and other carbonated drinks on retail shelves. Amul sales have increased since its products were introduced to the Indian market in PET bottles.
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