Tetra Pak launches two new on-the-go packages

摘要

Months of close collaboration between the Sidel packaging team and Yili's Liquid Milk Division has seen the creation of a PET bottle for the company's new Changyi brand. The new range of yoghurt drinks has been rolled out throughout China. The Yili Croup is the largest dairy producer in China and one of the fastest growing companies in the country. A privately owned business, Yili Croup is engaged in processing and manufacturing of milk products, including ice cream, powdered milk, sterilised milk and fresh milk, to name but a few. The new range of yogurt drinks is intended to attract active, health-conscious consumers with growing expendable income. This demographic is particularly relevant among young Chinese people who, typically, have fast and busy lifestyles but do not want to compromise in terms of the convenience and the design of the products they choose.