Nearly every household in the UK -more than 99% - purchases biscuits every year. Most on a weekly basis, some as an occasional treat. Worth around £2.4bn a year, the category, which includes sweet biscuits and savoury crackers continues to adapt to changing consumer tastes and rising awareness about health. This is prompting manufacturers to introduce new formats, most recently thins, nibbles, bitesize and snack packs.
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