Pack provides effective branding solution

摘要

The right type of packaging is a powerful form of marketing. This has been ideally demonstrated by a unique pack and display solution developed and produced by Superfos, a Berry Global company, for Al Wefag Trading & Manufacturing Company, one of Saudi Arabia's leading producers of quality sweet and savoury snacking products. The Superfos Unipak tub features special holes in the lid that allow the display of up to 10 of Al Wefag's Borgat pop-up lollipops. "Great snacking moments already begin at the moment of purchase," confirms Mohammed Yousuf Makba, Supply Chain Planning Manager at Al Wefag. 'Although we had previously sold the Borgat lollipops in tubs with holes in the lid for 3D display, this solution was easily damageable and required a labour-intensive additional cardboard insert for branding," explains Mohammed Yousuf Makba. "Now, the UniPak tub with the special lid full of holes provides unique on-shelf impact with in-mould labelling, plus flawless functionality. We can skip the cardboard insert and the lollipops look outstanding on shelf - in every sense of the word."