CSM announces plans to revitalize Brill brand in North America

摘要

CSM Bakery Solutions, a global leader in bakery ingredients, products and services, recently announced it will re-brand its North American operations under the Brill brand. The change is part of a concerted effort by CSM to revitalize one of the industry's truly iconic and respected brands, according to CSM's President and CEO Marianne Kirkegaard. "The Brill brand was founded in 1928 and we thought there would be no better way to honor its 90-year heritage than to make it CSM's flagship brand in North America," she said. "We see great potential in fully leveraging the power of this brand and we're confident our customers and colleagues will feel the same way."