Ageing boomers set the nutraceutical agenda despite growing interest in millenials

摘要

The needs of ageing baby boomers will shape the nutraceutical agenda over the next decade, research undertaken ahead of Vitafoods Europe suggests. The survey shows that the industry is responding to the needs of millennials and Generation Z. However, baby boomers are expected to reign as the most important consumer group, even in ten years' time.