ROI Mania Is Upon Us

摘要

Business as usual? What does that mean anymore? In this rigid, scrutinize-every-expense-till-it-screams climate, it would hardly be surprising to hear that a software entrepreneur is beta-testing an application that measures the ROI of ROI analyses while playing Elvis Costello's "Watching the Detectives" in the background. Companies must need such a tool, because ROI mania has seized the business world in a headlock, and a smack-down and quick pin are, by all accounts, imminent.