DIRECT MARKETER PLANS FOR DISASTER

摘要

Draft inc. has had a business-continuity plan for some time, but it wasn't quite good enough. The largest direct-marketing and promotions agency in the United States, which counts Coca-Cola, Kellogg, and Saab among its clients, is no longer willing to wait 72 hours to get access to more than a terabyte of customer data that resides in a remote archiving facility run by a services provider. In a real disaster that results in the loss of one of its offices, its practice of backing up data from every system to its own backup server located at the same site wouldn't help the company, either.