Forget The Answer―What's The Question?

摘要

What's your wireless strategy? Before you answer, take a moment to consider some recent history. In the mid- to late '90s, perhaps the second most-frequently asked question was "What's your Internet strategy?" (The most-asked question was, of course, "What's your strike price?") I always thought it was a peculiar sort of inquiry―not unlike "What's your profit strategy?" But those were heady times, and each week the Industry Standard or Fast Company reminded us that everything―everything!―would be profoundly different: Business would be different, and so would food and baseball and insurance and plants and math.