Forget PDAS and cell phones. These All-in-one Devices are Building a loyal Base and Connecting To company Networks. It's time To dial in To the growing Impact of smartphones. Where Jim malloy goes, so goes his Palm Treo 650. During a recent trip to China, Malloy used the smartphone to review customer accounts and move along projects that couldn't wait until his return. And there's no prying Treos from the hands of his salespeople, who for the past few months have been accessing a CRM application from the handheld. "If I asked the sales managers to turn in their Treos, they would shoot me," says Malloy, VP of sales at welding equipment company Miyachi Unitek.
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