Having been outmaneuvered in the booming market for Internet ads pegged to search results, Microsoft is trying to change the rules, arguing that keyword queries are merely one way of finding information. In a speech to CEOs last week at Microsoft's Redmond, Wash., campus, Bill Gates said the company will bring Windows and Office into play as it battles Google and other's for contracts to install search systems at companies. "It's about not just finding the information, [but] are we using it, getting insights into it, sharing it with other people?" Microsoft's chairman said.
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