SAS Service Tracks, Analyzes Social Media And Other Customer Chatter

摘要

Bringing some new twists to the burgeoning market for sentiment-analysis applications, SAS Institute has launched an on-demand social media analytics service aimed at taking the technology challenges out of monitoring Facebook,Twitter,blogs,and public forums.rnHotels, airlines, fast-food restaurants, and other brand marketers are deploying sentiment-analysis applications to monitor customer attitudes based the comment fields of CRM apps, customer surveys, forums, social networks, blogs, and news feeds. SAS's Social Media Analytics service integrates CRM and internal systems with an archive of public-network and feed content.