IT leaders can't quit their day job of cutting costs and improving processes. But they need to spend more time innovating on how IT fits into their companies' products

摘要

For an increasing number of compa nies, IT is a core part of their products, not a back-end support service that the customer never sees. The Web started this fundamental change, but the mobile Web is raising the stakes even higher. And if IT is part of the product, it makes IT's innovation efforts, and how CIOs organize those efforts, absolutely crucial.