Coca-Cola Enterprises' 2,500 field sales representatives were spend-ing too much time assessing whether stores were effectively displaying the company's products and too little time selling. The company turned to an iPhone app and photo-recognition technology. Now when a rep visits a store, instead of counting the bottles on each shelf and entering data into a spreadsheet for later analysis, the rep takes photos of the displays.The app sends images to a cloud storage facility and a photo-recognition vendor for overnight processing.
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