Priceline Wants The Untethered Traveler

摘要

Some 16 million Americans will book a trip using a mobile device this year. Priceline.com is going after their business with mobile apps built from scratch to take full advantage of mobile hardware's unique features. These travelers are extreme last-minute planners: 58% of them book their hotels for check-in that same evening, compared with 39% of desktop users, and 41 % rent cars for same-day pickup. Priceline builds native apps for Apple and Android devices, and one of its most popular apps is Hotel Negotiator.