Dow Chemical Moves Analytics Into Mainstream

摘要

Some companies focus on quarter-to-quarter profits while others come up with five-year plans. At Dow Chemical, strategic thinkers are looking as far ahead as decades, considering population, energy, and environmental trends. The company is evolving from a supplier of basic chemicals to a value-added manufacturer of high-margin specialty products. Advanced analytics has been a catalyst for that change, helping the company better anticipate demand even as markets have become more volatile.