Mobile devices, cloud computing, and big data analytics are blowing the old IT rules to pieces. Where companies once turned to their IT organizations for tech support, they now need technology embedded into their products and services. This customer-facing role for IT has been growing ever since the dawn of the Web, but now it's a win-or-lose imperative. What we're seeing in this year's InjormationWeek 500 ranking of the most innovative U.S. users of business technology is how the very best IT or- ganizations are changing to play by these new rules.
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