Next-Gen Sentiment Analysis

摘要

Toyota has developed a social media and CRM tool that ties what's being said online about its cars to customer, sales, and quality data.The software also pieces together information that potential customers post online so Toyota can track them as they go through the buying process. A California customer tweeted that he was deciding between a Lexus (a Toyota brand) and a BMW.The tool's development team followed him as he tweeted from a Lexus dealer, where he bought an ES 350, and continued following him post-purchase.