Procter & Gamble CIO Filippo Passerini says he plans to increase fourfold the number of company staff with expertise in business analytics. Passerini is hiring those experts at a time when P&G is cutting costs, including eliminating 1,600 nonmanu-facturing jobs. The company's IT organization itself has just completed a nine-year cost-cutting project that removed $1 billion in annual spending, which amounts to a 30% cut.
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