Digital Business Requires A Dose Of Humility

摘要

An unexpected thing happened along Aurora Health Care's journey to becoming a more digital business. Aurora, a 15-hospital healthcare provider in Wisconsin, is trying like many providers to use the Web to get closer to customers. One example is that it has started letting patients see their doctors' calendars and book appointments themselves online. Opening up the calendar came with some worries inside Aurora. Physicians fretted about giving up control of their schedules. Finance worried about letting first-time patients make appointments without first proving insurance. It took about two years to work through those issues. But obstacles like those and the fact that Aurora overcame them haven't been the big surprise.