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Firms' continuance intention on SaaS use - an empirical study

机译:企业对SaaS使用的持续意愿-实证研究

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Purpose Although studies have investigated reasons for software as a service (SaaS) adoption, it is unclear how firm-level SaaS use impacts future SaaS intentions. The purpose of this paper is to propose a theoretical model that integrates the technology-organization-environment framework, institutional theory, diffusion-of-innovation theory and the opportunity-risk framework to analyze the drivers of SaaS use and its continuance intention.Design/methodology/approach The authors evaluated the direct, moderating and mediating effects of determinants on SaaS continuance intentions using structural equation modeling and data from 301 firms.Findings Results found that top management support and normative pressures influenced SaaS use. Cost saving and security concerns were direct predictors of perceived opportunities and perceived risks, respectively. Perceived opportunities and risks and actual SaaS use influenced SaaS continuance. Interestingly, perceived opportunities were found to be a negative moderator on the relationship between SaaS use and SaaS continuance.Originality/value The results reveal insightful and controversial findings for SaaS research.
机译:目的尽管研究调查了采用软件即服务(SaaS)的原因,但尚不清楚公司级SaaS的使用如何影响未来的SaaS意图。本文旨在提出一个理论模型,该模型将技术-组织-环境框架,制度理论,创新扩散理论和机会风险框架相结合,以分析SaaS使用的驱动因素及其持续意图。方法/方法作者使用结构方程模型和301家公司的数据评估了决定因素对SaaS持续意图的直接,调节和中介作用。研究结果发现,高层管理人员的支持和规范压力会影响SaaS的使用。节省成本和安全问题分别是感知机会和风险的直接预测因素。感知的机会和风险以及实际的SaaS使用影响了SaaS的连续性。有趣的是,发现机会被认为是SaaS使用与SaaS持续性之间关系的负面调节者。来源/价值结果揭示了SaaS研究的深刻见解和有争议的发现。

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